About karina

Co-Leader

Karina Meckel has worked as a brand strategist at Euro RSCG for five years on key clients such as Nestlé, Charles Schwab and Reckitt Benckiser. She was recently named director of strategic planning for Euro RSCG Worldwide PR. Karina conducted research with teens and teen experts that facilitated Euro RSCG’s Clearasil win in 2007. She also collaborated with Marian on the Project Fishing innovation workshop in the early 2000s and accompanied Marian and 20 teens to Amsterdam for the first Xplorer panel, which uncovered important insights about the changing social dynamic among teens in the new millennium.

In addition, Karina drove significant strategic change for Nestle’s Lean Cuisine, in 2007, by moving it from a diet brand to a key player in the wellness space. This shift resulted in Lean Cuisine reaching its goal: becoming a billion dollar brand.

A graduate of Brown University, Karina is one of the fastest-rising strategic planners in Euro RSCG Worldwide history.

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