About Matt Donovan

Co-Leader

Matt Donovan has worked in strategy for Euro RSCG for eight years in local, regional and global roles in Australia, the U.S., and across Asia Pacific (while living in Shanghai). He first worked with Marian while based in Australia, helping trendspot the “metrosexual” phenomenon. He has worked in almost every category, helping brands such as French’s, Clearasil, Coppertone, Nike, Gatorade, Hershey’s Kisses, Volvo, Jaguar, Dell, IBM, HSN, Sony, Panasonic, Orange, Monster and AOL, better connect to the consumer and the world they serve.

A passionate believer in youth, Matt has spoken out against bad marketing practices targeting teens and encouraged brands to work smarter with them; championed the voice of the under-30s in advertising as the chairman of Australia’s Youngbloods Council; and has been a proud WorldVision Sponsor of an impoverished young girl in Haiti for the past 10 years (she is now 12 years old). As an agency strategist he has spent thousands of hours moderating discussions, running problem-solving and creative ideation workshops, and listening to and learning from all types of people in all sorts of countries, from teens in Sydney to moms in Shanghai and lads in London.

He studied business (marketing) at the University of Technology (UTS), Sydney, and now lives in New York with his partner and 6-month-old son.

Posts by Matt Donovan:

Ah, the Memories, May. 8, 2010

Getting in on the Conversation, Feb. 11, 2010