|
|
February 24, 2010, 7:16 pm
It’s a no-brainer that teens are influenced by celebrities and respond to well-chosen spokespeople. The hard part is figuring out who. Stars see their stock go up or down almost daily.
So I was interested to read the results of Pangea Media’s survey, conducted on the teen quiz site Quibblo, of the pop culture bests and worsts of 2009. Pangea connects marketers and consumers using quiz-based advertising solutions and focused market research. In this case, Pangea tracked the attitudes of more than 1,200 teens.
In terms of music, Taylor Swift was the favorite artist of 41 [ ...continue reading ]
February 15, 2010, 9:17 am
You’ve probably heard about R&B singer Rihanna’s spectacular rise and fall last year. Poised to become the most successful female pop star of the decade—five No. 1 singles, nine Grammys, a CoverGirl endorsement deal—she gained notoriety of another sort instead. At age 20, she was a victim of domestic violence, then stayed silent about it for nine months, during which time nude photos of her were leaked. Gone were the favorable press and long-term fans.
So orchestrating her comeback was no simple matter. As an article in Advertising Age put it, “Rihanna’s return to the pop stratosphere last [ ...continue reading ]
February 12, 2010, 2:46 pm
They do. Teens empowered with the distance-eliminating, cost-free tools of social media have transcended the once all-powerful magazine editor and are looking past divas who once monopolized style to finding their own way around today’s markets.
The case couldn’t have been made better than it was by Tavi Gevinson, a 13-year-old from the Chicago suburbs whose blog inspired a collection by top fashion designers and sisters Kate and Laura Mulleavy, owners of high-fashion line Rodarte. “Tavi makes you think about things differently, makes you see things differently,” Kate told The Wall Street Journal. The collection went on to influence [ ...continue reading ]
February 10, 2010, 9:02 am
Welcome to The Sisterhood blog, a forum for teenage girls and marketing professionals to exchange insights about what girls want and how marketers can give it to them.
It feels like a homecoming for me, since I’ve been working with teenagers almost since I was one myself. In 1989, I became president of a company that marketed career services to students through job fairs and a magazine. (The New York Times profiled me and said I “think young.”) In the 1990s, I organized focus groups at tweenager slumber parties for Levi’s and online for AOL, oversaw a daily viewer [ ...continue reading ]
|
|
Comments: 
