About Marian Salzman

Co-Leader

Marian Salzman, Euro RSCG Worldwide PR’s president, North America, knows teenage girls. She has worked with them and helped marketers reach them for more than 20 years. In the 1990s she worked with BKG Youth, which created a viewer feedback system for the in-school TV network Channel One, and she cast the real kids in Esprit’s “What Would You Do to Change the World?” campaign. She organized focus groups at tweenager slumber parties for Levi’s and online for AOL. She created the National Teen Summit for Clearasil, co-authored the Greetings from High School and Kids Online book series, and was a creative consultant on Pepsi’s “It’s Like This” campaign, which ran on MTV. In the early 2000s, as executive vice president and chief strategy officer of Euro RSCG Worldwide, she led the Euro RSCG Project Fishing Experience, which used real people for innovations creation and launched the Xplorer panels that gave the agency access to global youth.

Posts by Marian Salzman:

Teens’ Best and Worst of 2009, Feb. 24, 2010

Rihanna’s Rebranding Gets It Right, Feb. 15, 2010

Who Influences Teenage Girls?, Feb. 12, 2010

Joining The Sisterhood, Feb. 10, 2010