There are many types of friends: school friends, work friends, camp friends. The best kind is one you consider a sister—a lifelong friend whom you trust and depend on, with whom you exchange advice and tips and maintain an intimate, meaningful, ongoing conversation.
Euro RSCG Worldwide PR has created a Sisterhood that we want you to join: a community of girls ages 13 to 18 who will act as sisters in terms of communicative sharing. Join the “trialogue” —a conversation among you, other girls and girl-centric brands. As a public relations agency, we are working with you and girls like you and partnering with brands that interest you to create a valuable information exchange.
How You’ll Participate
Social media will be key to The Sisterhood. We invite you to reflect on your relationships with friends and sisters, social life, new experiences, mass media, parents, pop culture and anything else that plays a significant role in your life. You can even think of it as putting your daily texts into an online journal intended for others to read and remark upon.
All of the girls participating will become your sisters—friends for you to get advice and ideas from, ask questions of and more. We encourage you to transform each blog post into a conversation by reading what’s posted daily and commenting and elaborating on your sisters’ thoughts.
How Brands Will Participate
By being part of the trialogue, you and your sisters will offer girl-minded companies insights that contribute to their marketing and the development of their brands. They want to listen to “Sisterspeak” and learn from you so that they can offer products you crave in the ways you desire. This is your chance to be heard!
Our brands will reward The Sisterhood for their input with special offers through social media and other online interaction. You might also be invited to attend and be paid for market-research events virtually (or even face2face, with your parents’ permission) on special occasions. The companies and brands will look to you and the other sisters as their national spokespeople, trusted advisers and marketplace analysts.
Why Being a Sister Is Awesome
You are already part of the Internet generation; here’s your chance to become the voice of girls everywhere through blogging. The best part about this mode of communication is that you’re never alone. You collaborate with The Sisterhood—learning from girls your age and sharing your stories—and the Euro RSCG team, including President Marian Salzman, a youth marketing veteran, and seasoned strategic planner Matt Donovan.
As a sister, you’ll not only gain a powerful voice backed by a global creative agency; you’ll also become a legitimate blogger with valuable brand ambassador experience. How many girls can put that on their resume or college application?
