We carefully chose the name for this site as a reaction to how we saw teen girls relating to one another. From groundbreaking research that Euro RSCG Worldwide PR undertook, we know that teen girls tend to pick a select few friends rather than a crowd when engaging in conversations about things that matter to them. It’s all about the power of closeness and a circle of trust.
If you want to reach today’s young women, it’s important to gain their trust and be one of the sources they regularly look to for inspiration, purchases and information. They love honesty, too, and in this age of full disclosure, it’s no small task to gain their trust and connect with them credibly. Their inner circle is their whole world—their protection from the barrage of marketing messages and life pressures coming their way.
Think of The Sisterhood as an insider’s take on all things teen—from blog posts and product reviews to photo updates of street style worldwide. The Sisterhood is a place where girls can express themselves, talk to the brands they care about and have those brands join today’s version of the three-way call. We’re empowering teens to have a voice on this site, this network. And we’re extending an invitation to marketers to have the opportunity for an open dialogue with them. Won’t you join us?
What Can The Sisterhood Do for You? | Here’s the Scoop | How to Join the Conversation | Get Involved and Engage Teens | The New News | More Benefits of Tapping Real Girls | How We Work
