You might be wondering how you can take this newfound relationship with teens beyond an online dialogue. Nobody knows teens better than they know themselves, so why not ask them to get involved in your next brainstorm? Or crowdsource the name of your next handbag line with the very same girls you’re hoping will buy them? Or maybe you’re trying to understand whether girls like hot chocolate or tea, who the new hot band will be (someone from their hometown?) or what kind of car they think is cool for boys to drive—so why not do a poll online and find out what their preferences are?
Think of The Sisterhood as a panel of experts; these girls have the power to cut through the clutter and inform marketers about what’s important to them, what they like and what they don’t. The rules of engagement are simply limitless, and we look forward to brainstorming with you on how your brand can connect with this unique and powerful demographic. Please contact Alex Covington, Sisterhood account manager, for more information: 212-367-6843 (P), 646-637-1491 (C), @ACovEuro, alexandra.covington@eurorscg.com.
What Can The Sisterhood Do for You? | Here’s the Scoop | How to Join the Conversation | Get Involved and Engage Teens | The New News | More Benefits of Tapping Real Girls | How We Work
