It’s no longer enough to just market to today’s—and tomorrow’s—Prosumers (what ERWW PR calls leading-edge, proactive consumers). It’s no longer enough to just listen. Today’s smart marketers are talking to their targets, too, as all marketing has gone social. We’ve seen the value of crowdsourcing: Big marketers are changing the game with open calls on everything from product names and development to online polls from thought leaders and leading consumers alike.
If you are a marketer looking for a pulse check on all things teenage, think of this site as an open forum. Let’s find out from teens about dating ethics and trends; let’s look to our bloggers as definitive sources on what’s hot and not in today’s teenscape; let’s ask teens their favorite sites for music, shopping, celebrity information, or any other links that can help decode who they are and where they’re going. It’s an ongoing (and collaborative) trialogue among today’s marketers (from top department stores to big names in packaged goods and everything in between) and today’s teens (from Peoria to Poughkeepsie to Paris and beyond).
Think of The Sisterhood as your view from the inside of the complex world of today’s teens.
What Can The Sisterhood Do for You? | Here’s the Scoop | How to Join the Conversation | Get Involved and Engage Teens | The New News | More Benefits of Tapping Real Girls | How We Work
