In an era of mycasting, where we get our news nowadays is a bit different than your mother’s nightly news. Today’s social media channels provide clues and events that reveal what teens are thinking about and talking about. But like many marketers, you’re most likely bombarded and overwhelmed by the sheer amount of chatter. Our bespoke news feed is curated for a marketing audience weary of 24/7/365 digital life—our feed will bring you a custom wrap-up of stories affecting teens, as well as their own Twitter feeds and statuses on subjects important to them.
NEWS FROM: Wednesday 6 July, 2011
What Makes People Want To Follow Brands? [Infographic] – Social Times
Followers on social networks like Facebook and Twitter often translate to loyal customers for brands. A positive brand experience online leads to more sharing and engagement and, as a result, more business. But what is it that makes people want to follow a brand? A new infographic from Get Satisfaction explores this question. In Hot Pursuit: What Makes People Want To Follow A Brand? explores the top reasons that people follow brands, how many brands the average person follows on Facebook, what happens when people follow a brand and more.
Millennials: The Next Luxury Consumer – WWD Media
Millennials with incomes over $100,000 will define the next wave of luxury spenders. Given their age and income levels, the Digitas study indicated, these emerging millennials — those between 18 and 35 who already have annual household income between $100,000 and $199,000 — have the greatest chance of hitting the $200,000 mark. While this group is buying Armani, Cartier, Gucci and Mercedes, also ranking high on their brand preference list are Diesel, Sephora and Marc Jacobs — plus Google.
Apple, Amazon lead retail growth charts – warc
Apple and Amazon are the fastest-growing major retailers in the US, indicative of new trends reshaping the market. The company’s current strategies include opening more Express stores in the US, as part of a global effort to serve what Mike Duke, Wal-Mart’s CEO, has termed the “Next Generation Customer”. “They’re connected to the world through smartphones and social media. They’re in charge of when they shop and how they shop, and they know who has the lowest prices.” “Millennials are moving to the center stage of consumerism, poised to rewrite retail history in their own digital libretto,” said Reda.
Pushing Boundaries, Mixed-Race Artists Gain Notice – NY Times
For years Heidi W. Durrow heard the refrain: editors wouldn’t publish her novel because readers couldn’t relate to a protagonist who was part black and part Danish. But when that novel, “The Girl Who Fell From the Sky,” was finally published last year (after about four dozen rejections, said Ms. Durrow, who is, of course, black and Danish), the coming-of-age story landed on best-seller lists. Today Ms. Durrow finds herself in the elite precincts of The New Yorker and National Public Radio — which a few weeks ago began the Summer Blend Book Club, featuring works about multiracial people.
What’s with the new generation: Griping on Generation Y, the Millenials – Al Bawaba
Work not connections were what got us far in ‘our’ time! This new generation of ‘Millennials’ as they’re sometimes touted, knows little of moving ‘beneath’, around and away from your ‘station’ and just mucking in for the greater good and faith in hard work paying off. We were not a snobby generation – we knew that multi-skills and down-to-earth came hand in hand. It was all character building. Now these newbies think they have the right to say no and FaceBook about it! Honestly.
‘Pirates Of The Caribbean 4′ Passes $1 Bil – Deadline Hollywood
Walt Disney Pictures and Jerry Bruckheimer Films confirmed this Summer 2011 milestone: that the franchise’s fourth film Pirates Of The Caribbean: On Stranger Tides crossed $1 billion in global box office Saturday. The global cume through Sunday is $1,007.7B, with an estimated $774M of that coming from international and 233.7M from domestic through Sunday. This will be the second Pirates of the Caribbean film to reach $1B after 2006’s Pirates of the Caribbean: Dead Man’s Chest. Rounding out the studios’ four billion-dollar earners are 2010’s Alice in Wonderland and Toy Story 3. Five of the 10 biggest films of all time are now from The Walt Disney Studios.
‘Transformers’ Sequel Sets Box-Office Record – MTV
There’s no hiding the success of the “robots in disguise” franchise: “Transformers: Dark of the Moon” enjoyed the highest-grossing Fourth of July film debut ever over the weekend. Summer sequel mania was in full swing over the Independence Day holiday as the latest “Transformers” movie took in an estimated $97.5 million. “Transformers” beat the 2011 opening-weekend record previously set by “Pirates of the Caribbean: On Stranger Tides,” which just crossed the $1 billion mark worldwide.
3-D in the movies: Getting in too deep – LA Times
It’s bad enough that animation, action, fantasy and horror have been hijacked by 3-D mania. But the ground shifted for me when Werner Herzog’s breathtaking documentary “Cave of Forgotten Dreams,” a Zen meditation on ancient cave paintings and peoples, came with a bulky pair of 3-D glasses and a bloated ticket price. What I didn’t get was a better moviegoing experience. The artistry of black brush strokes on cold stone brought those stampeding horses to life, not the legacy of a thousand greasy fingerprints I was forced to gaze through. I don’t blame Herzog for trying, it was an interesting experiment and if anything it’s the boundary-pushers, James Cameron chief among them, and tradition-breakers who’ve historically taken 3-D to new artistic heights.
Angry Birds Movie Begins To Take Shape – Mashable
Development for an Angry Birds movie is being hatched with the help of a former Marvel Studios executive, but the movie won’t be hitting multiplexes until 2014 at the earliest. Rovio, the creator of Angry Birds, hired former Marvel Studios chairman David Maisel as a special adviser last week. Maisel, who left Marvel in 2009 after Walt Disney Co. bought the studio for $4 billion, will be executive producer on the yet-untitled flick. “There has been so much chatter about an Angry Birds movie, but now it’s real,” Maisel told Variety. “The process is starting now.” Maisel was at Marvel from 2003 to 2009, and executive produced Iron Man, Hulk, Thor and Captain America: The First Avenger.
Sarah Ferguson’s 9/11 children’s book rejected by publishers for being ‘too offensive to publish’ – Daily Mail
Publishers have rejected a children’s book by Sarah Ferguson about a tree that survived the 9/11 attacks because of fears Americans will find it offensive. The former Royal has now been forced to put it on the internet instead. The Duchess of York, 51, sent publishers an outline of the 32-page book, The Little Pear Tree, last month. She told them she intended to present a copy to President Barack Obama at the opening of the Ground Zero Museum in New York in September.
UPDATED: Good News, Twitter Celebrities: Fans Still Can’t Send You Unwanted Direct Messages – Media Bistro
Twitter have reached out to us to clarify this story. And it’s very good news for celebrities. Contrary to news reports, Twitter has not changed the rules for how Direct Messages (DMs) work for Verified accounts. However, we have given a limited number of accounts the ability to receive DMs from accounts they don’t follow, in cases where having that capability may be beneficial (for example, enabling businesses to receive account information that users may not want to post publicly).
Lady Gaga Swoons Over Nick Jonas’ ‘Edge of Glory’ Cover – Billboard
ick Jonas is purity and pop, while Lady Gaga is controversy and claws, yet it turns out that they’re fans of each other. On Friday (July 1), the youngest JoBro covered Gaga’s “The Edge of Glory,” and Gaga swooned via Twitter, posting Jonas’s acoustic performance, titled “The Edge of Jonas.” Watch below, as Nick Jonas performs “The Edge of Glory” at the Westfield Century City Mall in Los Angeles.
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