It’s a no-brainer that teens are influenced by celebrities and respond to well-chosen spokespeople. The hard part is figuring out who. Stars see their stock go up or down almost daily.
So I was interested to read the results of Pangea Media’s survey, conducted on the teen quiz site Quibblo, of the pop culture bests and worsts of 2009. Pangea connects marketers and consumers using quiz-based advertising solutions and focused market research. In this case, Pangea tracked the attitudes of more than 1,200 teens.
In terms of music, Taylor Swift was the favorite artist of 41 [ ...continue reading ]
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