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February 11, 2010, 5:02 pm
When teenage girls wake up in the morning, what are the first things they do? They brush their teeth, they wash their face and, before going downstairs to eat breakfast, they look in their mirror for an hour or more, trying to decide what to wear. Why do they do this? A teenage guy can roll out of bed and take less than two minutes to pick any random T-shirt lying on his floor, yet a girl would walk into school with him thinking how charming he is and wishing he would ask her out.  Comments: Leave a comment February 11, 2010, 5:01 pm
The people, places and stories you are about to see are all real…at least the way I see it. Love & Rockets, Morgan P.S. MTV made me do this. Between keeping my grades up, my ski schedule, cheerleading and my family and friends, my life is insanely busy. Monday night at 10:30 p.m., though, is my guilty pleasure: “My Life as Liz” is on MTV. (You really should set your TiVo or DVR.) The show asks, Do you feel alone? Do you think you’re an outcast? It inspires the girl who feels like a [ ...continue reading ] Comments: Leave a comment February 10, 2010, 9:02 am
Welcome to The Sisterhood blog, a forum for teenage girls and marketing professionals to exchange insights about what girls want and how marketers can give it to them. It feels like a homecoming for me, since I’ve been working with teenagers almost since I was one myself. In 1989, I became president of a company that marketed career services to students through job fairs and a magazine. (The New York Times profiled me and said I “think young.”) In the 1990s, I organized focus groups at tweenager slumber parties for Levi’s and online for AOL, oversaw a daily viewer [ ...continue reading ] Comments: 6 comments |
 
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