January 20, 2011, 3:45 pm

My New Kind of Sisterhood

College Sorrority - more than a support system!

“Sisterhood is many things. It’s a warm smile on a cold and rainy day, a friendly hug, a cheerful hello…It’s all that a good and lasting friendship is, only better. It’s treasured. It’s sacred. It’s knowing that there will always be someone there for you. It’s dreams shared, and goals achieved. It’s counting on others and being counted on. It is real.” —Anonymous

College Sorority – more than a support system!

As I’ve explained in previous posts, I’ve always considered myself more of a guy’s girl growing up. Lately however, life seems to be pounding the idea [ ...continue reading ]

April 26, 2010, 2:21 pm

My Girls

Photo taken by Tori S.

I tend to forget how important girlfriends are in life. I’m friends with mostly boys and spend a lot of my time with them. But when it comes down to it, I have a core group of girls who mean the world to me. They’re the ones who would be there for me at 3 in the morning if I needed something. They’re the ones who know me to the core.

Last night the seven of us girls went to Color Me Mine for a girls’ [ ...continue reading ]

February 10, 2010, 9:02 am

Joining The Sisterhood

Welcome to The Sisterhood blog, a forum for teenage girls and marketing professionals to exchange insights about what girls want and how marketers can give it to them.

It feels like a homecoming for me, since I’ve been working with teenagers almost since I was one myself. In 1989, I became president of a company that marketed career services to students through job fairs and a magazine. (The New York Times profiled me and said I “think young.”) In the 1990s, I organized focus groups at tweenager slumber parties for Levi’s and online for AOL, oversaw a daily viewer [ ...continue reading ]