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October 26, 2010, 10:33 am
Lauren T. and Tori S. have been “sisters” since they were babies. We met up with the two, who have recently flown the coop, from California to Ohio for college, to see what it’s like to have a best friend who is basically a sister. Sisters Lauren T. and Tori S. @TheSisterh00d: When did the two of you meet? Tori: Lauren genuinely believed, for a long time, that we met when we were 18 months old when she walked over to my house, in her diaper, and asked if I [ ...continue reading ]  Comments: One comment March 29, 2010, 11:01 am
Whether it’s over an article of clothing, a boy, a spilled secret or a $500,000 lottery jackpot, no feud should come between sisters. Of course girls fight. Once in a while it’s bound to happen that your sister will get on your nerves, or you’ll get into an argument over something stupid and insignificant. But it’s normal. You fight, you forgive and you move on. But that wasn’t the case with sisters Theresa Sokaitis and Rose Bakaysa. These two elderly women had been close all their lives. They shared everything and had an agreement to split all of [ ...continue reading ] Comments: One comment February 10, 2010, 9:02 am
Welcome to The Sisterhood blog, a forum for teenage girls and marketing professionals to exchange insights about what girls want and how marketers can give it to them. It feels like a homecoming for me, since I’ve been working with teenagers almost since I was one myself. In 1989, I became president of a company that marketed career services to students through job fairs and a magazine. (The New York Times profiled me and said I “think young.”) In the 1990s, I organized focus groups at tweenager slumber parties for Levi’s and online for AOL, oversaw a daily viewer [ ...continue reading ] Comments: 6 comments |
 
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